About Farm Frites
Farm Frites was established in Egypt in 1988 as a joint venture between Farm Frites Holland and Kuwait Food Company – known as Americana. The Farm Frites plant in Egypt is one of the largest Farm Frites plants in the world, presenting the biggest potato farming operation in the Middle East and Africa thanks to the combination of our innovative technology and the unyielding commitment of our team to achieve quality excellence. The company brings together its international expertise with the rural and cultural values of Egypt.
Our Mission
Understanding the business of our customers and partners to help them feed the world great products using our world class potato knowledge. Maintaining a commitment to innovation to constantly exceed expectations of our stakeholders worldwide.
Understanding the business of our customers and partners to help them feed the world great products using our world class potato knowledge.
Our Vision
“Growing together.. From potatoes.. To happy faces” To be the most trusted brand in fresh, frozen, and pre-cooked food in the Middle East and Africa, committed to being the industry leader through dedication to our stakeholders to reach satisfying results.
“Growing together.. From potatoes.. To happy faces” . To be the most trusted brand in fresh, frozen, and pre-cooked food in the Middle East and Africa.
Our Values
Customer Focus
Putting customers first with a comprehensive knowledge of their needs by developing specialized learnings on their preferences to provide high quality products, with the best cooking and storage standards
Putting customers first with a comprehensive knowledge of their needs by developing specialized learnings on their preferences
Ownership Mindset
Responsibility to deliver high quality products to our customers to exceed their expectations. Our communities are built with the foundation of mutual business support to grow together
Responsibility to deliver high quality products to our customers to exceed their expectations
Innovation
We want to be global pioneers, continue to innovate, and surprise our clients with new products. We want as many people as possible all over the world to enjoy our delicious fries and potato specialties
We want to be global pioneers, continue to innovate, and surprise our clients with new products
Glocalization
We’re keen to follow global trends while adapting to the local culture’s desires and needs. This allows us to provide customized solutions, which helps us build and maintain long-term relationships with our clients
We’re keen to follow global trends while adapting to the local culture’s desires and needs
Collaboration
Working collaboratively, instead of individually, by sharing ideas and skills to improve productivity which gives employees a sense of purpose and belonging in the organization
Working collaboratively, instead of individually, by sharing ideas and skills to improve productivity
Transparency
Open communication and trust with our clients, employees and farmers embracing difficulties and promoting transparency throughout all aspects of our business to reach desired outcomes
Open communication and trust with our clients, employees and farmers embracing difficulties
Our History
1968
The idea was born when Gerrit de Bruijne visited America for a study trip where he found the increasing popularity of the potato products such as chips and fries
Foundation of Farm Frites by Gerrit de Bruijne in South Holland where he started making pre-cooked fries on his own farm
1971
1975
First production line in the Netherlands, everything was made by hand from peeling the potatoes to the frying stage
First expansion outside of the Netherlands. Farm Frites purchased a Belgian production site in Lommel where fries were already very popular
1984
1988
Foundation in Egypt as a joint venture between Farm Frites Holland and Kuwait Food Company (Americana)
Factory expansion in Egypt celebrating 30 years
anniversary of the Brand
2019
2021
Farm Frites Egypt supplies to over 25 countries in the Middle East with over 150,000 tonnes of potato fries produced annually
Accreditations
